Five Steps for Successful Internet Marketing
In order to have a successful online business you need an effective program
of Internet marketing. The essence of Internet marketing is to make your
website highly visible and to build a reputation of trust. Building the
credibility of the website and the company is "branding." When
people see your site, your logo or hear about you, they should think:
"These guys know what they are talking about. They are a leader in
this field." If you are just starting out with an online business,
here are five steps you can take to kick-start your Internet marketing
your website for good performance in the Search engines
engine optimization (SEO) is the art and science of building websites
that are both user friendly and search engine friendly. When people
make a search for the keywords that best describe your activity, your
firm's site should appear in the first few pages of results. Web pages
which are composed of 100% graphics will perform poorly when pitted
against websites which emphasize keyword-rich text. Look online for
tutorial articles in search engine optimization to grasp the basics
of what you have to do in order to make your website become competitive
in your field. If you don't have time to do it yourself, consult with
a professional search engine optimization expert or a web designer who
knows how to build search engine friendly websites.
informative articles about your field of interest and publish them on
Writing and publishing articles is known as "article marketing"
and it can help you in several ways. When a well-written article is
published with your byline and a link back to your website, it convinces
the reader that you are an authority and that you probably have a lot
to offer. Article marketing is thus an important element in branding.
Publishing articles also builds visibility. Each time your article is
published on a popular website or included in an ezine with a huge subscriber
base, you can expect a flood of traffic to your site.
in online forums or in email discussion lists
Join a few lists or visit regularly internet
forums that are related to your business. Suppose you are selling
pet products online. It would be useful for you visit forums where people
discuss about their pets and ask questions about animal care, training
and other issues. Whenever you have something to add to the topic you
should make an informative post, without trying to "push"
your product. Keep on doing this and people will begin to respect you
as an expert, and they will visit your website with anticipation of
finding solutions to their problems.
Online Press Releases
In the bricks and mortar world of pre-Internet business one of the most
effective means of publicity was to write press releases and distribute
them to newspapers and radio stations. It is now possible to do something
similar online. Write a press release, in a journalistic style, highlighting
newsworthy developments in your business. "Newsworthy" is
the key word here. Journalists, news organizations and the public, don't
really care that Mr. Smith was promoted to become a vice president in
your organization, but they will be interested to know about your new
product or service that can make a big difference in their life. Think
about your activity from this perspective and write news releases whenever
possible. Use an online distribution service such as www.prweb.com and
if your news release is well written it will be published in online
news sites, blogs and other websites related to your industry.
an e-mail list and feed it with a regular newsletter
People may need to see your message many times before they are going
to get out their credit cards and buy something from you. Write a regular
newsletter (ezine) with information related to your business and with
news about your products or services. Advertise the newsletter on your
website, in your press releases and in your article marketing. As your
list grows, you will see that the newsletter is one of the pillars of
your online sales and marketing campaigns. In addition to helping direct
sales, a well-written ezine, which may be passed on from reader to reader,
is one more step in building the reputation of your company.
these five steps into your Internet marketing, and you be well on your
way to establishing a profitable online business.
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