Requests for Exchange Links
This article discusses the benefits, abuse, and requests of reciprocal
links. Exchanging links can be an excellent way of cheap Internet
marketing if it is done right. The Internet
has become what it is today because of websites linking to each other.
It is how news spreads and it's one of the best ways to discover new sites
relating to your particular interests.
quickly discovered that getting more and more exchange links could influence
their results on the Google
search engine, so of course people abused the method. Suddenly sites
about jewelry would have a hundred pages of exchange links from
sites about viagra,
and whoever else requested an exchange link. Google became wise to the
whole fiasco and began devaluing link exchanges, particularly between
mean that exchange links are no longer of any value, it just means that
it should be done properly, and it should benefit your visitors. A small
collection of related exchange links can add value to your website and
can be a great place to share some good Internet resources with your
other webmasters to exchange links with you can be quite frustrating
though. Webmasters often delete link exchange requests without even
opening the e-mail!
Here's a list of ten reasons why I delete requests..
- Unrelated Websites
Seriously, what value would I be adding to a jewelry
website by exchanging links with casino
websites? Would a visitor come to to an wrist
watches website to look for gambling
information, and vice versa? If you have a website that is about
jewelry, at least make sure link exchange requests are sent to other
jewelry or craft
- You are no longer accepting link exchange requests
If it says on the website that they are no longer accepting exchange
links, it usually means they are no longer accepting exchange links!
It sounds commonsense, but trust me, it doesn't stop people from sending
- Generic link exchange request
If you receive the same link exchange request that a thousand other
webmasters have just received, it makes it so much easier to just click
the delete button.
- Excessive flattery
Politeness is good, but obvious excessive flattery can become tiring,
especially when it is the same flattery as the last 5 link exchange
requests you have just received. The technique probably worked on webmasters
the first few times they were given a pile of praise about their website
by an excessive link requester, but people grow wise quickly.
- Unfair link exchange request
If your website has a small collection of 10 categorized quality
links and the person requesting a link exchange with you has a free
for all collection of 100+ uncategorized spammy sites, where do you
think the link request is going? Exactly, straight into "deleted
- New or under construction site
Asking an established website that has worked hard over many months
or years to build a reputation and steady stream of traffic is not going
to be interested in exchanging links with a site that is still being
built or just finished. At least take the "under construction"
banner off your site before sending out link exchange requests.
- "Please add my link first"
If you are asking to exchange links with another Webmaster, make sure
you have at least added their link first. Telling them to add your link
first is just rude.
- Hidden link pages
Hiding your links
page while mine is prominently placed on every page is not fair.. "Delete"!
- Requested title is long and spammy
Opening a link exchange request and seeing that they are expecting you
to add a title like "Best
Website Designer and Developer in Australia!!!"
means you shouldn't even have to check their website, as the request
is being "deleted".
- Why link exchanges are good
If the first couple paragraphs is telling me why link exchanges are
great and how I could increase my Google
PageRank by linking to them, the e-mail is immediately deleted.
Any Webmaster with a moderately successful website will get plenty of
link exchange requests and they also probably don't have a lot of spare
time to waste. If you take the time to write something very brief and
personal about the site you want to exchange links with, and it seems
like an equal exchange, you will probably have a much higher success
rate with exchange link requests. If you use any of the techniques listed
above, there is a good chance they will be heading straight to someone's
Although we at Biz United no longer accept exchange links, we may change
our minds if your site is a very useful resource that very few other
sites have. It would have to be a very established and very useful resource
though, as exchanging links is not one of our favorite activities.
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