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# Biz United> Business and Internet Articles> Tips for Starting a Successful Website Business
Starting a Successful Website and Online Business
The ultimate goal that most people hope to achieve with their commercial website is to receive lots of orders and leads from people who see the site and have been convinced by the online offering. Unfortunately most websites never satisfy their owners and fail to deliver the goods. If you are starting out with an online venture, you can avoid this fate by planning properly and executing the plan backed by good knowledge or using professional assistance.
I have set up a number of commercial websites in the past few years, following a simple set of rules that usually leads to success. Here is how I go about it:
a proper domain and name and register it
Register your domain name with a reputable registrar. Don't try to save a few dollars a year and end up with a registrar that will go out of business in a few months, possibly jeopardizing your ownership of the domain.
and setting up the domain can be done fairly quickly. Once your domain
is registered then choose a host. As with the registrar, select a well-known
and reputable hosting firm, one that provides good support and is easy
a Design and marketing message that is appropriate for your business
One important thing to consider is that designers are generally not skilled in marketing. A very fancy or graphically striking website may not help you commercially. The ability of a website to engage, educate and convert a visitor into a customer is the not a question of design expertise but of marketing skill. If you can't do this work yourself, hire people who can both formulate your message and put it into effect on a good looking but easy to use website.
This work may take several weeks to complete.
a Systematic Promotion Campaign
Another means of promotion is to submit your site to directories such as Biz United, www.business.com, the Yahoo directory and any directory related to your particular business. A combination of links from other businesses and good directories should enable your site to obtain some Google PageRank within four months.
You can also submit online press releases using services such as www.prweb.com or to publish articles on other websites and blogs with links back to your site.
campaign can take as long as one year to reach fruition.
your Visibility in the Search Engines
Your Traffic and Conversions
this step-by-step process and you will achieve the goals that you have
set for your new online business.
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