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Biz
United - Submitting to Directories Guide
Tips for Submitting
your Website to Web Directories
If you have ever submitted your site to more than a few web directories
online, you have probably had your description and/or title changed
more than once. Writing a description for a directory submission
can vary in difficulty, depending on the guidelines that each
directory has set.
Some directory owners (usually free directories) just accept any
kind of description or title, so it doesn't really matter how
hyped or grammatically incorrect your submission is. But other
directories that are more regulated have much stricter directory
guidelines that must be followed to be listed.
Biz United Directory
For example, here at Biz United we have set some basic
guidelines that have to be followed, otherwise we change the
description/title or reject the submission (for sites that are
illegal or incomplete). We mostly just change descriptions that
are too promotional or have every word capitalized and titles
that are too long. Our hope is that descriptions are informative,
subjective, and well written.
Open Directory Project
Another web directory that is even more particular when it comes
to getting listed is the Open Directory Project (http://www.dmoz.org/).
For those that haven't heard of ODP or Dmoz, it is a volunteer
edited directory that is supported by AOL. It is one of the largest
and most comprehensive, human edited directories online.
Firstly they are very strict with what websites are listed, but
they also have a long list of what they accept in the title and
description of each listing. Their guidelines are to help visitors
of the directory to find exactly what they are looking for, rather
than just to aggravate webmasters that get their websites rejected
or changed.
Writing a Good Description
Even though most directories have slightly different guidelines,
having an objective, well written description will be accepted
by most directory editors. Try and describe what your website
is about and what products or services your site offers.
The description should be informative and concise, describing
what the person will find on your site. Write it in plain English
with proper grammar and punctuation.
What Not to Do
Mentioning things like numbers, prices, or special offers is usually
going to be rejected. Directory editors don't want to change your
description every time you change your prices, so keep things
general.
Capitalizing Every Word In Your Description Is Lowering The Quality
Of The Directory, So Expect It To Be Changed By Most Directory
Editors. Capitalizing whole WORDS is even WORSE than just the
first letter of each word.
If your description reads like an advertisement with words like
"greatest", "cheapest", or "biggest",
it will be changed or rejected. Try and be humble and very objective
when writing your description.
Good Example of a Description
An objective description of the Biz United web directory could
be..
"Human edited business and Internet directory offering
free and paid submissions."
Bad Example of a Description
A hyped description of the Biz United web directory could be..
"Biggest directory on the web with the MOST traffic and
the Greatest Websites online. Submit your site NOW for just $20!!!."
Directory Submission Titles
The guidelines for titles will vary greatly from directory to
directory. Some will allow your official title only (Biz United),
some will allow a combination of the official title and a keyword
or two (Biz United Business Directory), while others will
allow you to use almost anything in your title (Business Directory
Submit Website Now).
Conclusion
If you plan to be submitting your site to web directories it is
worth spending the time to write a proper description or two.
Once you have a good objective description written for your website,
it can be used for future directory submissions.
It will increase your chances of having your site listed in free
web directories and paid web directory editors won't have to change
your description to something you may not be completely happy
with.
Web directories that allow any kind of description and title usually
have a very short life span. So don't be too upset when a directory
changes or rejects your keyword filled and hyped directory submission.
If the editor cares enough about their directory, they will have
guidelines and they will use them!
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